From Expos to Instagram: Where Modern Buyers Actually Discover Real Estate
Not long ago, buying property meant walking through an expo center, collecting brochures, and talking to sales reps over free coffee.
Today? Most buyers start on their phones — in bed, on the metro, during lunch breaks — scrolling Instagram, checking listings, and messaging brokers.
The shift has happened. And if you’re still marketing like it’s 2010, you’re losing deals.
Where Are Buyers Actually Looking?
- 70%+ of Egyptian property buyers start their search online
- Facebook and Instagram are top platforms for discovery — especially for young families
- YouTube and TikTok are growing fast as visual platforms for property tours
- WhatsApp is the preferred method for quick responses
The real estate expo is now in their pocket — on their phone.
Why Offline Channels Are Fading
- Physical expos are seasonal, expensive, and time-limited
- Street signs or newspaper ads don’t allow interaction or follow-up
- Most buyers want to explore privately before contacting anyone
- Younger buyers don’t want hard-sell tactics
Meanwhile, a well-designed property page with video, WhatsApp, and maps — available 24/7 — gets shared, saved, and revisited multiple times.
Select Realty: Where Digital Discovery Happens
Every listing on Select Realty is optimized for visibility:
- Each property has its own landing page
- SEO-optimized content makes it searchable on Google
- Auto-sharing tools for social media
- QR code generator for marketing materials
- Smart filters help buyers find what they want fast
You're not just "posting a unit" — you're placing it where the market actually looks.
From Scroll to Call: The Real Buyer Journey
Here’s how buyers move today:
- They see a reel or story of a beautiful apartment
- Click the link to the listing page
- Explore HD photos, floor plan, location map
- Message directly via WhatsApp
- Discuss price, schedule virtual tour or visit
- Negotiate and close
This happens in hours — sometimes minutes.
Real Case: Cairo Broker Sees 3x More Leads
Marwan, a real estate broker in 6th of October, shifted his listings from a classified site to Select Realty. With better photos, mobile-friendly layouts, and auto-shared stories, his inbound WhatsApp leads tripled in 2 weeks.
“I didn’t even pay for ads — the platform did the work,” he said.
It’s Not Just Millennials
Even older clients aged 45–60 are getting property links from:
- Their children on WhatsApp
- Family groups on Facebook
- Colleagues sharing screenshots
So whether your target buyer is in their 20s or 50s — the discovery starts digitally.
Expo? Use It to Boost Your Digital
If you do attend a physical expo, use it to power your digital brand:
- Print QR codes that take people to your Select Realty listings
- Collect client numbers and message them your digital catalog
- Film short expo videos and upload to Reels or YouTube
Make your offline activity fuel your online presence.
Final Thought: Be Where They Scroll
You can’t control where buyers look — but you can control where you appear.
With Select Realty, your property lives where buyers actually spend time — online, mobile, and ready to engage.
