Top 5 Reasons Real Estate Listings Get Ignored — and How to Fix Them
You're listing properties. You're sharing them on WhatsApp. You're waiting for the phone to ring.
But... silence.
It’s not always about price or location. It’s often the way you present the listing that turns people off.
Let’s break down the 5 most common reasons listings on platforms like Select Realty don’t perform — and how you can fix them today.
1. Your Photos Are Hurting You
Bad photos are the number one reason people skip listings.
Common mistakes include:
- Dark, blurry, or rotated images
- Photos with watermarks or agency branding
- Toilet shots as the cover photo (yes, really)
- Too few photos — or none at all
Fix: Use natural daylight, clean the space, and upload at least 8–12 clear photos per property. Highlight the living area, kitchen, view, and exterior.
2. No WhatsApp or Call-to-Action Button
Many brokers upload listings but forget to activate a call-to-action. If a lead has to search for how to contact you — you’ve lost them.
Fix: On Select Realty, always enable the WhatsApp link and make sure your number and profile are visible. Add a line like: “Contact me directly on WhatsApp to book a visit.”
3. The Description is Boring or Confusing
Listing descriptions should make the client feel something. Most just list specs.
Examples of weak descriptions:
- “3BR, 2B, 160m, prime location.”
- “New project, best price.”
Fix: Write like you're speaking to the buyer. Example:
“Live in a quiet corner of Sheikh Zayed — just 3 mins from Arkan Plaza. This 3-bedroom apartment is ready to move, with a spacious balcony and fully finished kitchen.”
4. The Location is Wrong — or Missing
Many agents try to hide or generalize the location. Bad idea. Buyers search by area.
Fix: Always choose the correct neighborhood and city (e.g. “New Cairo, Fifth Settlement”). Use Google Maps if unsure. Add nearby landmarks like schools, malls, or clubs.
5. You’re Not Refreshing or Reposting
Even good listings die if they’re never updated.
- Photos get outdated
- Clients assume it’s sold
- Algorithms push newer listings higher
Fix: Refresh listings weekly. Change cover image. Update price if needed. On Select Realty, reposting or updating pushes your listing higher in results.
Bonus Tip: Use SEO Titles
Platforms index your titles in Google. A good title = more search traffic. Example:
- Bad: “Apartment for sale”
- Good: “3BR Apartment with Garden View in Mivida, New Cairo”
Final Thoughts
Your listing is your digital storefront. It’s often the first — and only — chance to grab a client’s attention.
Clean photos. Clear info. A human touch. A fast reply.
With a few tweaks, your next listing might just be the one that sells.
