Why Developers Should Ditch Print Ads and Go Full Digital
Once upon a time, real estate developers in Egypt spent millions on newspaper spreads, highway billboards, and exhibition stands.
Today, the smartest ones are pulling that budget — and investing in digital instead.
Here’s why print ads are losing impact — and how going full digital with Select Realty brings better results, more data, and smarter spending.
1. The Audience Has Moved
Buyers today live on their phones. Whether they're in Dubai, Riyadh, or Cairo — their first search is online.
- They scroll Instagram, not newspapers
- They Google properties, not wait for expos
- They want WhatsApp links, not call centers
If you're not visible online, you simply don't exist to modern buyers.
2. Print Has No Tracking
Ever tried to measure ROI from a newspaper ad?
You can’t. No clicks. No leads. No retargeting.
Digital campaigns on Select Realty give you:
- Real-time analytics (views, clicks, leads)
- Buyer location data (UAE, KSA, Europe)
- Conversion tracking and campaign testing
What gets measured gets improved — and print doesn’t get measured.
3. You Can’t Retarget a Billboard
Let’s say a client sees your highway billboard.
Then what? They drive by. It’s gone.
With digital, you can follow up:
- Retarget website visitors with follow-up ads
- Send remarketing emails to interested buyers
- Use smart audience targeting (lookalikes, custom audiences)
Digital lets you build relationships — print just shouts once.
4. Creatives are Faster and Cheaper
Need to update your pricing? Switch campaigns? Announce a new phase?
Digital lets you do it in hours. Print takes weeks and reprints cost more.
On Select Realty, you can:
- Upload new videos or 3D renderings instantly
- Edit pricing or offers with a click
- Test multiple creatives to see what works
5. The Buyer Journey is Now Online
From awareness to booking, the full customer journey is digital:
- Discovery: Instagram ad or Google search
- Research: Viewing project page on Select Realty
- Engagement: WhatsApp chat with sales agent
- Decision: Booking or contract via PDF
Print can't play a role in that journey anymore.
6. Developers Can Own Their Data
With Select Realty, you’re not just advertising — you’re building a lead pipeline.
- See which campaigns bring the most leads
- Know which units get the most clicks
- Understand buyer demographics and trends
That’s not possible with a billboard or a newspaper page.
7. It’s Just More Cost-Effective
Let’s talk cost.
- Newspaper front-page ad = EGP 150,000+
- Billboard on Ring Road = EGP 250,000+/month
- Digital campaigns on Select Realty = a fraction of that — with more data, reach, and ROI
You don’t need to cut budgets. You need to reallocate them smartly.
Final Thoughts
It’s not 2012 anymore. Buyers aren’t waiting for expos or driving around looking for banners.
They’re on TikTok. Instagram. WhatsApp. Select Realty.
If you want to sell in 2025, meet them there.
